Why am I doing this?

I can't help myself. That's why.

When I was building my company, Plannuh (acquired by Planful as the Planful for Marketing product line), I published a constant stream of content about marketing leadership under the brand The Next CMO. What started as a content marketing strategy quickly became a labor of love along with a huge boost to my confidence as we received positive feedback and built a loyal following.

Almost four years after publishing our book, I still run into marketing leaders who

This is The Next CRO, a brand new site by Peter Mahoney that's just getting started. Things will be up and running here shortly, but you can subscribe in the meantime if you'd like to stay up to date and receive emails when new content is published!