About The Next CRO

Hi. My name is Peter Mahoney and I am the person to blame if you don’t like this content.

I don’t claim to be a leading expert on being a CRO. In fact, at the time I am writing this description, I have a total of about 9 months experience as a CRO. Technically, my title is “Chief Commercial Officer”, but I made that up because I thought it sounded fancier than CRO.

I’ve written extensively about the Chief Marketing Officer role under the brand The Next CMO. I could argue more experience in that domain as I was a CMO for about 5 years for a company called Nuance Communications. At the time I was the CMO, we were a publicly traded company with about $2B in revenue known mostly for our voice recognition and AI stuff. Microsoft purchased the company in 2022 for $19.7B.

After leaving Nuance in 2017, I was the founder and CEO of a SaaS marketing planning and budgeting platform called Plannuh. My company was acquired by Planful in 2022 and now known as Planful for marketing.

After selling my company, I thought it would be fun to do one more CMO job and I took the role as CMO of GoTo, a billion dollar, private equity owned SaaS company based in Boston. Nine months in, our CRO left, and our CEO and board asked me to lead the combined sales and marketing function for the company. That week, I bought the domain thenextcro.com.